Case study for 'Great', a product of Hellenic Grocery L.T.D, situated in Gosport, UK.
Branding, naming and packaging for 'Great', a brand offering homemade food, desserts, dips and more. 'Great' is packed by Hellenic Grocery and produced in Steki greek taverna, in Portsmouth, UK. The core value of the product is that it is greek and homemade, based on Mama Veta's traditional recipes.
The product is promoted mainly through Hellenic Grocery's e-shop and can be also found in English supermarkets.
Hellenic Grocery, whose logo was also redesigned, focuses on distributing Greek food products into the English market.